So I have platinum hair. And as much as I wish I could say it is real, it’s not. Alan Eschenburg is my colorist and Belegenza is his brain child. Yes, you have probably never heard of it, but I am 100% sure my bleached white hair is on my head because of these silicone-free, organic products. I live on a steady stream of Illustrious and Transform Shampoos, Romance Conditioner (a STAR product, runs circles around any other conditioner), Spotlite Shine (silicone free shine serum) and Simply Straight. The fact that I have been platinum for 7 years and my hair is still half way down my back is a miracle of the gods. I also swear by his Simply Young spray for my mug. He’s got the most insane secret formulas and the most insane secret chemist. So all ya’ll with a color addiction like moi, GET YOU SOME! Ok, I will stop gushing now.
Shop Belegenza HERE