Even the New York Times has covered the drama being created by silly social media commenters over the new Saint Laurent logo revealed on the Saint Laurent (the artist formally known as YSL) facebook page. The fashion company is obvs a little behind the times since they haven’t updated their website or facebook fan page from YSL or Yves Saint Laurent to Saint Laurent… but they are slowly debuting Hedi Slimane’s new world for the brand. As I read the comments on the facebook fan page I noticed there were mostly haters who are angry about the name change and were critiquing the font Hedi has chosen. The criticisms mostly seem to be based on honoring the late, great man Yves Saint Laurent, and those customers who already own product branded YSL. We have already stated our side on the honoring the man (he originally named the company Saint Laurent, so we stand by the founders decision). Regarding the old product owned by people branded YSL… these fools are crazy for not realizing they now have limited edition product. The fact that the logo has been changed makes the old product more valuable and archival. But I wouldn’t expect some silly suburban girl who doesn’t even know who Hedi Slimane is or how he has already impacted her life (hello, skinny stretch jeans) to understand that the logo change is a positive to YSL product owners. We were never the biggest fans of Stefano Pilati, so we are excited for the Saint Laurent by Hedi Slimane. Mostly because it means we will have another fierce place to shop and another runway show and ad campaign we get stoked to see.
No haters here.