For Those Who Notice is a cheat sheet of fashion’s most influential inspiration. The exclusive FTWN content is instigated by the world’s best designers, stylists, hair stylists, makeup artists and casting directors among others. We bring you unbiased reports of what is most relevant in luxury fashion. FTWN is inspiration for fashion and beauty industry professionals as well as fashion fanatics.
FTWN’s reports are visual-based marketplace assessments (sounds SO professional) written and edited by stylist Sally Lyndley. (see bio below) For the past ten years, Sally has been creating an internal company version of these reports for her own strategy. Working with these reports has significantly increased her company’s competitive edge and profit, so she decided to make them available here on this website exclusively.
For Those Who Notice is designed to empower CEO’s, Design Teams, Marketing Departments, Art Directors and other roles directly affected by the luxury fashion world. FTWN’s seasonly reports are published 2 weeks after the collections so it’s readers have an immediate sense of the marketplace drift in fashion. Beyond simply reporting, FTWN includes tools and suggestions for implementing its information into the reader’s role in her/his company and key demographics for the company. The main objectives of FTWN reports are to create a competitive advantage and increase profitability for it’s readers.
We focus our content to the most influential information and the most significant “moves” by the fashion elite being made in luxury fashion, enabling our readers an advantage in designing more powerful strategies for their design, product, buying and marketing plans. FTWN gives reader’s not only insight into what the most influential teams in fashion have created but also what inspires them. This allows our reader to choose to be inspired by the same ideas rather than just blatantly copying designer’s clothes and accessories. Being able to utilize a designer’s inspiration and making it their own, instead of reproducing exact items from a collection, allows our users the freedom from copy right infringement law suits, and the ability to challenge and out perform their competitors with more original ideas.
We created FTWN as a “stylist and fashion expert” living on your computer via this website. For Those Who Notice is available 24 hours a day 365 days a year. With top stylist’s rates reaching into the high six figures for a season’s work, FTWN’s reports are the cliff’s notes of a fashion consultancy available to refer to time and time again whenever needed at a fraction of the cost of a stylist.
For Those Who Notice’s ultimate purpose is to to help company’s succeed in their market sector by making more money. Being ahead of “trends”, inspiring trends or being smack dab “on trend”, translates into higher revenues for our readers. The reports empower the readers to make more informed choices resulting in larger incomes for themselves and their company.
What is our assessment of influential or the most relevant? How do we differentiate the “best”?
Never follows, always leads, these designers and their teams don’t follow other designers. Our influencers have their own ideas, not following the herd and not using a trend reporting website to choose their references for next season. They are looking at pop culture, history and their favorite arts for their own inspiration. Yes, the group who are leading the pack tend to flow in the same directions, but that is also because they are all friends and acquaintances working and playing with the other influential stylists, art directors, hair stylists and makeup artists. It’s all driven by the a small circle of people.
Not scared of anybody, criticism, never driven by reviews. Not scared to get panned or harsh words from the journalists. Our influencer’s could care less. Because they also know, many journalists are not even qualified to judge their work.
Financially successful. These brands sell, and these designers get paid the big bucks.
Influencers enter a new brand and within seasons the company is flourishing.
Leading designers and their teams create sales and press increases the company has never experienced before.
Shot by most powerful editors, all of the powerful stylist want to shoot these designer’s clothes, whether they are advertisers are not. Another way to separate the leaders and the followers. If the clothes are not being shot in the top mags, the designer is irrelevant.
Supported by fashion’s key players, this group of people play together and stay together. They watch each others backs and recommend each other for jobs.
Impossible to ignore. If you choose to ignore this crew, you’ll miss something and be seasons behind in a flash.
About Sally Lyndley
Sally Lyndley has been obsessed with the fashion industry since the tender age of 10 years old, after discovering Vogue magazine on the grocery check out line. She left school at an early age to pursue a career in her beloved fashion world and has now had the privilege to work with some of the most powerful people in the industry such as Anna Wintour at US Vogue, Donatella Versace and legendary photographer Patrick Dermachelier.
1997: Leaves school to model for the Elite Model Agency in New York City.
1998: Returns to hometown in Dallas, Texas, offered assistant stylist position at Dallas Morning News
1999: Appointed PR Director of Toni&Guy/TIGI Haircare. Launches Bed Head haircare line, achieving over 200 editorial tearsheets and product placement on Sex & the City and MTV’s TLR. TIGI’s revenue goes from $1m to $25m.
2001: Joins NYC powerhouse agency KCD’s production team as Fashion Manager. First Clients include: Versace, Sean John, Chloe, Louis Vuitton and Zac Posen. Continue with KCD to work with: Helmut Lang, Calvin Klein, Narciso Rodriguez, Anna Sui, Cartier, Victoria’s Secret and Marc Jacobs.
2002: Introduced P. Diddy to Zac Posen, which would ultimately end in investment for Zac Posen by P.Diddy’s partner at that time, Ron Burkle.
2004: Moves to Paris to assist stylist Marie Amelie Sauve at Vogue Paris. Clients included: Balenciaga, Chloe, Gucci, Estee Lauder and Oscar De LaRenta.
2005: Accepts position as Fashion Editor at POP Magazine under super-stylist Katie Grand, producing shoots, styling pages, placing advertising and managing credits and advertising relations.
2007: Returns to New York City to begin a freelance styling practice, styling for US Vogue and POP Magazine. Styles first magazine covers for POP and UK GQ. Styles Cynthia Rowley runway show, results in most positive runway reviews for designer and 100% increase in sales.
2008: Styles Drew Barrymore for Katie Grand’s final issue of POP Magazine. Drew buys entire clothing pull for her upcoming movie, Whip It, and her own wardrobe. Continues styling Cynthia Rowley’s runway show resulting in even better reviews and another 50% increase in sales. Styles Costello Tagliapietra’s runway show and Prabal Gurung’s first collection for Bill Blass, both ending in stellar reviews. Styles Jared Leto for the cover of GQ Style.
2009: Signs consultancy contract for J Brand working with CEO Jeff Rudes and Design Team. Voted Best Dressed by Vogue.com. Signs consultancy contract with Disney Consumer Products division, working on Toy Story 3, Tron, The Muppets, Mickey Mouse, Winnie the Pooh and Small World. Kanye West’s management team offers Sally womenswear designer position, she turns it down to remain a stylist and consultant. Becomes stylist and consultant to Victoria Beckham for her collections. Beckham’s collections with Sally get rave reviews and sales rise 45%. Begins styling and consulting for BCBGeneration, driving the buying division and overall look and feel. BCBGeneration’s sales increase by over 60% and PR coverage rises by over 50%.
2010: J Brand launches the best selling trouser of all time, the “Houlihan”, during Sally’s consultancy. J Brand sells majority share to Star Avenue Capital over $50m. Sally creates a Fashion Week diary blog with Victoria Beckham for Love Magazine’s website, blog covered heavily by international press. Helps Victoria Beckham land WWD Cover during Spring/Summer NY Fashion Week. Beckham’s sales increase by 60%. Joins Charlotte Russe as a stylist consultant, increasing PR coverage over 100%. Styles 4 of 8 Love Magazine Covers with Gisele Bundenchen, Lauren Hutton, Agyness Deyn, Rosie Huntington. Starts a column for Fashionista. com called Sally’s Styling Seminary, with over 100k unique visitors.
2011: Launches Assist Stylist, a stylist education project. Styles the Kardashians and also a Giorgio Armani Advertorial for Love Magazine. Victoria Beckham’s Fall/Winter 2011 show receives critical acclaim and her first handbag collections sells out in less than 30 minutes online. Voted one of 50 of New York Fashion’s Most Influential People by Fashionista.com. Voted best dressed at New York Fashion Week by Elle, Harper’s Bazaar and New York Magazine. Styles resort collection for Marc by Marc Jacobs. Appointed Editor At Large for Love Magazine.
If you have any questions or comments, please email sally@forthosewhonotice.com.